In this session, you will be guided through the configuration, creation, click analysis and reporting on off-site and on-site content engagement and conversion via kontextURLs.
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You will learn how to:
- Review Campaign and Reporting Goals
- Create Content Tags and/or Taxonomies
- Create a single kontextURL
- Create multiple kontextURLs
- Perform Click Data Analysis:
- Individual kontextURL Engagement (Click) Details Dashboard
- kontextURL Engagement/Campaign Dashboard
- Report via:
- kontextURL Tag Report (XLS download)
- kontextURL Engagement Report (PDF)
- Advanced kontextURL Engagement Report (PDF and/or XLS)
- Configure kontextURL Settings:
- IP Blacklist (recommended)
- White Labeled Domain (recommended)
- Google Analytics (as needed)
- HubSpot Configuration (as needed)
- Privacy Policy Manager (as needed)
Advanced kontextURL options include:
- Privacy Policy
- Dynamic Data Forwarding
- Redirect Types
- Tag Forwarding and Aliasing
- Conversion Paths
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