In this session, you will be guided through the configuration, creation, click analysis and reporting on off-site and on-site content engagement and conversion via kontextURLs.


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You will learn how to:

  • Review Campaign and Reporting Goals
  • Create Content Tags and/or Taxonomies
  • Create a single kontextURL
  • Create multiple kontextURLs
  • Perform Click Data Analysis:
    • Individual kontextURL Engagement (Click) Details Dashboard
    • kontextURL Engagement/Campaign Dashboard
  • Report via:
    • kontextURL Tag Report (XLS download)
    • kontextURL Engagement Report (PDF)
    • Advanced kontextURL Engagement Report (PDF and/or XLS)
  • Configure kontextURL Settings:
    • IP Blacklist (recommended)
    • White Labeled Domain (recommended)
    • Google Analytics (as needed)
    • HubSpot Configuration (as needed)
    • Privacy Policy Manager (as needed)

Advanced kontextURL options include:

  • Privacy Policy
  • Dynamic Data Forwarding
  • Redirect Types
  • Tag Forwarding and Aliasing
  • Conversion Paths

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