Course Rationale:
The ability to identify, track and rank meaningful keywords with relatively meaningful search volume is important in the overall execution of a digital marketing program
Course Outcomes:
- Learn how to systematically find and review keywords, understand short and long-tail keywords.
- How to identify keyword opportunities, as well as understanding and interpreting tracking of keyword ranking positions.
- Learn how to apply keyword strategies to sales funnelling and content marketing.
- Create dashboards to facilitate basic and advanced keyword research within the gShift platform for discovery, as well as monitoring.
Target Audience:
Team members responsible for core SEO and keyword optimization
Sales Representatives
What you get:
- Keyword Research Course Manual
- 1 hour live training via webinar
- Core concepts of keyword research – seed keywords & expanding
- Understanding keyword opportunities
- 1 hour client group consulting post course completion
- Test administration