Course Rationale:

Once you understand and can execute the core principals of performing keyword research, you then need to use these keywords strategically within your digital presences.

Course Outcomes:

  1. Technical SEO application of keywords for on-site optimization.
  2. The effect of using keywords within different forms of media.
  3. Using keywords to inform keyword on-site and off-site content strategy and guide on-site and off-site content development.

Target Audience:

Team members responsible for core SEO and keyword optimization

What you get:

  • Keyword Application Course Manual
  • 1 hour live training via webinar
  • How to apply keywords to increase digital presence
  • Technical considerations using keywords
  • 1 hour client group consulting
  • Test administration

Pre-Requisite:  Keyword Research Principals and Theory