Course Rationale:
A new trend in digital marketing is utilizing the power of people’s social following and influence. This is called “influencer marketing”. The influencer marketing training module will explore more in-depth awareness of the impact utilizing influencer marketing can have for a brand, different examples of how influencer marketing can be executed, and options / levels of execution that can be involved with an influencer marketing project.
Course Outcomes:
- You will be able to find influencers who speak to the keywords/topics you are focused on; learn how to acquire influencers; understand how to structure an omni channel campaign using influencers to drive content and channels; design reporting frameworks to be able to real-time take corrective actions to optimize your campaign real-time
- There will be in-depth learning on how to negotiate influencer compensation as well as track influencer performance.
- Knowing how to monitor and report on the effectiveness of influencers is the key to measuring success as well as knowing the real value of each influencer.
- Additionally, there will be training on how to set up an influencer campaign within the gShift software to leverage insights on performance and campaign effectiveness.
Target Audience:
Content marketers responsible to build and execute influencer lead digital and non-digital campaigns.
What you get:
- Influencer Marketing Course Manual
- 1 hour live training via webinar
- The basics of influencer marketing
- How to identify influencers
- How to structure and execute an influencer marketing campaign
- 1 hour group consulting post course completion
- Test administration