Course Rationale:

Before you do any keyword research or create any content you must first identify who your audience is and where they can be found online.

Course Outcomes:

  1. Why develop your audience and what happens if you don’t
  2. How to find your audience
  3. Develop personas – identify pains and problems

Target Audience:

Any participant of the gShift University is encouraged to go through this introductory course.

What you get:

  • 1 hour pre-recorded webinar
  • Test administration