gShift SEO Platform Certification

Review our content and take the quizzes to obtain shiny certificates and become the envy of your colleagues, friends and family. Session I – Getting Started/Onboarding (45 mins) New gShift users are guided through the initial setup and configuration of new Clients and Web Presences within the gShift Platform. Key concepts related to the keywords, content,…

Software and Digital Marketing Services Sales For Companies with an Existing Digital Services Offering

Course Rationale: This tailored sales training for services and software sales is a hands-on intensive program developed to affect change in your organization.  Your sales team will be able to confidently approach existing clients and prospects with your unique solution to the market for digital products.  To preface this training, the following activities will be…

Client Dashboard Reporting

Course Rationale: Learning how to draw actionable insights from an overabundance of data is ultimately the challenge to all digital specialists.  The ability to work backwards from what insights are needed, to drive what data will generate those insights is the purpose of this course. Course Outcomes: Meaningful dashboards and reporting are critical to demonstrating…

Campaign Planning and Development

Course Rationale: Full campaigns that encompass all aspects of digital marketing are critical to developing and growing a strong presence generating brand awareness and marketing qualified leads.  Campaigns can include content marketing, email marketing, social media marketing, influencer marketing, paid search marketing and more.  This module will examine how to tie all of the different…

Social Media

Course Rationale: Social media has evolved beyond a simple way to connect and communicate with peers.  Consumers are now using information in social media to make informed decisions prior to purchasing.   This is why digital marketers have an advantage to leverage these platforms to influence peoples’ ideas and thoughts through marketing messages.  People do not…

Influencer Marketing

Course Rationale: A new trend in digital marketing is utilizing the power of people’s social following and influence.  This is called “influencer marketing”.  The influencer marketing training module will explore more in-depth awareness of the impact utilizing influencer marketing can have for a brand, different examples of how influencer marketing can be executed, and options…

Content Engagement Tracking

Course Rationale: The customer journey in the sales funnel has changed!  80% of the customer’s sales funnel journey occurs off the brand’s website.  Understanding how and where users are consuming content both within your website and more importantly outside of your website can provide invaluable data and insights into actions to take within your digital…

Conversion Optimization and Measurement

Course Rationale: Driving traffic to an end goal through methods including external content, paid marketing, social media and other forms of traffic is important, however, if strategic conversion points are missing, time and money is wasted.  Online prospects need to be firmly guided to take an action, whether it is obvious to them or not. …

Content Marketing for Efficiency, Engagement and Backlinks

Course Rationale: Although it is an essential step to create great content, a content development strategy and a distribution strategy for the content is often missed.  Most organizations create content without long-term intent, post it on their blog, make a few posts on social media referencing the content, then stop there.  This course will help…

Competitive Analysis

Course Rationale: Having a clear picture of your digital competitive landscape, enables you to identify and react to any digital presence threats, weaknesses or opportunities, while continually maximizing your strengths.  Great search strategy is not about being excellent (and overspending), but to always be relevant and better than your competition!  This course teaches this principle.…

Keyword Application

Course Rationale: Once you understand and can execute the core principals of performing keyword research, you then need to use these keywords strategically within your digital presences. Course Outcomes: Technical SEO application of keywords for on-site optimization. The effect of using keywords within different forms of media. Using keywords to inform keyword on-site and off-site…

Keyword Research Principals and Theory

Course Rationale: The ability to identify, track and rank meaningful keywords with relatively meaningful search volume is important in the overall execution of a digital marketing program Course Outcomes: Learn how to systematically find and review keywords, understand short and long-tail keywords. How to identify keyword opportunities, as well as understanding and interpreting tracking of…

Audience Primer

Course Rationale: Before you do any keyword research or create any content you must first identify who your audience is and where they can be found online. Course Outcomes: Why develop your audience and what happens if you don’t How to find your audience Develop personas – identify pains and problems Target Audience: Any participant…